What's
the difference? We proudly offer (and drink only) Morning
Star Coffees because they:
-
Use only the top 5% of
the world's best beans (and they are 100% Arabica beans).
-
Hand select and
specialty
roast in small batches.
-
Offer the freshest
coffees (they do not sit on shelves an average of 30 days like
most coffees).
-
Most coffees we offer
have earned The Award of Excellence
by the American Tasting Institute. Does your
coffee roaster
advertise using the top 5% of the world's best beans or their
national tasting awards?
-
These are
"high yield" coffees. You
use MUCH LESS coffee compared to notable competitors.
|
Coffee
(Made Per Instructions) |
Cost
Per 12 oz. Cup |
Difference
Per 12 oz. Cup |
|
*Award Winning
Morning Star Blend
|
$0.29
to $0.38 |
N/A |
| Peet's House Blend |
$0.40 |
$0.02 to $0.11 |
| Starbucks House Blend |
$0.40 |
$0.02 to $0.11 |
| Gourmet coffee shop (brewed) |
$1.50 |
$1.12 to $1.21 |
| Convenience store (brewed) |
$0.99 |
$0.61 to $0.70 |
NOTE:
We recommend starting with 1 tablespoon (Tbls.) of coffee per 6 ounce cup of
the Morning Star Coffees we offer, but we also used a 1 1/3 Tbls. (20 ml.) coffee scoop, because we wanted to
provide a conservative example (and we like it strong). We used 2 Tbls.
for Peet's and Starbucks per their
published instructions. Our cost per cup ranges from $0.29 (using 1 Tbls.)
to $0.38 (using 1 1/3 Tbls.). That's $0.02 to $0.11 less per
12 ounce cup than Starbucks or Peet's respectively, and much less than any brewed.
(And the comparison is even more dramatic when you buy our new 5 lb
bags!)
