Did you know you are likely drinking coffee may
already be air-stale?
Sorry, but it's a sad fact that coffee you buy off the shelf in improper
packages, and even
from high-priced specialty shops is an average of 30 days old -- often
much older. Unlike some wines, coffee does not improve with aging when
exposed to air, which makes the coffee stale. The
best way to buy your coffee is freshly roasted, in whole bean form and
properly packaged.There are many and varying theories as to the best way to package coffee
and store it for freshness. You will not find a consensus, even among
the respected coffee industry groups. So we will address what has proven
to work for Morning Star Coffee, gourmet establishments that serve their coffees, and has
resulted in a number of prestigious national tasting awards.
New!
Premium packaging to help ensure your coffee's
freshness and flavor.
Morning Star Coffees are sealed in coffee bags with special one-way
valves. This
allows degassing of freshly roasted beans to occur, but does not allow any air to infiltrate
the bag and air-stale the beans. Air-staling occurs when the beans are exposed to air -- this degrades
the flavor of the beans and shortens their peak taste life. While some
coffee roasters vacuum pack
their product for "extended freshness", we believe some of the
aroma is removed during this process and does not result in the best
final cup of coffee. Instead, Morning Star Coffees are packaged under
a nitrogen "blanket" (air is gently removed and replaced
by nitrogen). This keeps all the flavor in and air out -- if unopened,
these bags can be stored for months retaining just-roasted quality and
taste.
Storing you coffee...
Once you open your coffee, the best thing to do is
reseal the bag tightly and force out any trapped air through the special
one-way valves. As a second choice you can place your coffee beans in an air tight container. Your
coffee will retain its peak flavor for four to six weeks after opening
the special bags. Contrary to what many people believe, the refrigerator is really a
hostile environment (your coffee will absorb other odors) and not the best place for your coffee.
However, if you place your coffee in air tight containers, you can
refrigerate the coffee for longer periods of time.
